My name is Aminat Odupitan and I am the founder, designer of Ashabi Luovuus, it is an African slow fashion store based in Finland. Ashabi is name given to a girl child in the Yoruba speaking part of Nigeria, it means a child selected to be born. Luovuus in Finnish language means creativity. The company was launched officially under the Finnish laws in April, 2019. Ashabi Luovuus is a “made to order” online clothing store for women, men and children. We use high quality African wax fabrics in all of our designs. These fabrics are manufactured and sourced within Europe, which makes our standard top notched.
Our designs are made in Finland, a non-smoking home studio in a quiet, clean environment and free of pets The design is the first thing to consider. How? This comes in many questions that I have to ask myself when designing a style for the online store. The style interpretation, fittings, silhouette, and changes to make are done at the beginning stage. The selection of fabric prints for a particular design styling sometimes can be difficult. The type of patterns and the pattern placement on the fabric is very important. Once the fabric has been agreed on, then the pattern-drafting. Pattern drafting is one of the techniques I use before cutting out on the actual fabrics. The pattern-drafting are done on a drafting paper with measurement from our size chart. The sewing is another stage of its own and this process goes steadily with the ironing. Once the sewing is done, the item is carefully checked for any loose threads and finally ironed for packaging. The packaging of our products are shipped in a poly mailer bag for cost effective postal services.